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Supporting IP Professionals with building and expanding their IP practice

Are you:

  • Looking at building a book of business or growing your firm?

  • Juggling client demands, PO deadlines, internal expectations?

  • Feeling frustrated by the lack of organization of to-dos and lack of time?

  • Nervous about moving beyond your comfort zone?


Hetal Kushwaha Business Development Services is an IP business development and marketing consultancy led by an IP professional. Imagine having someone by your side who understands your niche and can help you with all the tools to achieve success. We are here to help you level up your business development in a way that is tailored to your specific needs. Whether you are a trainee, an associate, firm leader or a solo practitioner, we have a program for everyone.

Image by Vlado Paunovic

How we approach business development

Emotional and Self Intelligence: Every professional and every practice is different. The approach we take is individualized and tailored to your specific preferences.
Data and Business Intelligence: Understanding your objectives, goals and available resources is key in setting a plan that works for you. Business data is also useful in helping to set proactive action steps and set an appropriate approach.
Strategic and Intentional Intelligence: Understanding your personal preferences and armed with data, we carve out a strategic, personalized business development plan. We also put in place a framework for continuous progress.

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