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Blog: Beyond the Application
"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.


The Quiet Power of Being Referred: A Guide for IP Practitioners
How IP Practitioners Can Build a Steady Referral Pipeline If you’re an IP practitioner looking to grow your practice, chances are you’ve been told to “get more referrals.” But a referral pipeline doesn’t just magically appear. It’s a deliberate, strategic network you build - and maintain - over time. The good news? Done right, it can become one of your most reliable and rewarding sources of work. In this edition of Beyond the Application , I’ll walk you through how to ident
3 min read


Tell Better Stories: A Business Development Skill for IP Practitioners
We’ve all endured bios that read like a CV recital: "graduated from here, clerked there, now I’m a partner at X." But if your goal is to cultivate a book of business or even to elevate your professional reputation, that kind of narrative rarely answers the question that actually matters: Why you? Whether you're pitching to a prospective client, speaking at an industry event, or having coffee with a referral source, how you articulate your professional value matters. Intelle
4 min read


The Power (and Pitfalls) of Niching in IP Law
Ever heard the expression "The riches are in the niches"? Not necessarily in IP law though. Some practitioners thrive by becoming the...
6 min read
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