Beyond the Application | Hetal Kushwaha Busin

Blog: Beyond the Application

"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.

Tailored Communication Plans: The Secret to Strengthening Client Relationships

Imagine navigating a relationship where you’re constantly guessing how the other person prefers to communicate. Frustrating, right? Now,...

3 min read

Branding, Relationship Building and Growth

Too many IP professionals conflate branding, relationship building and growth as the same. And for many IP professionals, all three...

3 min read

How to foster a culture of business development activity

As a Managing Partner, you know that your firm should have a business development plan. A business development plan can help you identify...

6 min read