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Blog: Beyond the Application
"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.


Staying Motivated with Business Development: Why Friction Matters More Than Willpower
Most intellectual property lawyers assume their problem with business development is motivation. They tell themselves they need more discipline, more consistency, or more grit. But that assumption is often wrong. As I shared in a recent LinkedIn post, when BD feels hard, motivation usually isn’t the problem. Friction is . Most lawyers aren’t unmotivated; they’re overloaded. Reducing unnecessary friction often makes more difference than trying harder. 👉 If this resonates,
3 min read


The Reciprocity Rule: How IP Lawyers Can Turn Foreign Filings into Business Development
If you manage international portfolios, you already know how much work flows out of your firm. This can include PCTs, national phase entries, foreign trademarks, oppositions. But have you ever stopped to look at how much comes back in from the foreign associates you are using? That’s where the reciprocity rule comes in. And no, I’m not talking about the social norm your parents taught you about returning dinner invitations or thank-you notes. This is business rec
3 min read


The Quiet Power of Being Referred: A Guide for IP Practitioners
How IP Practitioners Can Build a Steady Referral Pipeline If you’re an IP practitioner looking to grow your practice, chances are you’ve been told to “get more referrals.” But a referral pipeline doesn’t just magically appear. It’s a deliberate, strategic network you build - and maintain - over time. The good news? Done right, it can become one of your most reliable and rewarding sources of work. In this edition of Beyond the Application , I’ll walk you through how to ident
3 min read
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