Beyond the Application | Hetal Kushwaha Busin

Blog: Beyond the Application

"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.

Branding, Relationship Building and Growth

Too many IP professionals conflate branding, relationship building and growth as the same. And for many IP professionals, all three...

3 min read

How to foster a culture of business development activity

As a Managing Partner, you know that your firm should have a business development plan. A business development plan can help you identify...

6 min read

Embrace the Momentum: Business Development Initiatives for Every Career Stage

Ask any intellectual property (IP) expert when a company should begin developing an IP strategy, and the response is unequivocal: right...

5 min read