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Blog: Beyond the Application
"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.
Branding, Relationship Building and Growth
Too many IP professionals conflate branding, relationship building and growth as the same. And for many IP professionals, all three...
3 min read
Is Your Personal Brand More Like a Trademark or a Trade Secret?
What exactly constitutes a personal brand? Some equate it with reputation, while others tie it closely to thought leadership. But, at its...
4 min read
Three Ways for an IP Professional to Level up Your Business Development Game
If you've been working on growing your IP practice, becoming a thought leader and developing a personal brand, you might be ready to...
3 min read
LinkedIn and the Intellectual Property Professional
I’m certain nearly every professional you’ve met has a LinkedIn profile. Most people know they can use LinkedIn to connect with people,...
4 min read
What is a personal brand?
Some people consider their personal brand to be the same as reputation. Others equate personal branding with thought leadership. I...
3 min read
NOT SURE WHERE TO START WITH YOUR BUSINESS DEVELOPMENT? HERE ARE SOME IDEAS TO INSPIRE YOU!
There are so many different business development activities to choose from. Here are some ideas to inspire you! You’ve worked hard to...
5 min read
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