"Beyond the Application" is a blog dedicated to helping IP Professionals be focused, feel inspired, and think strategically about business development.
We’ve all endured bios that read like a CV recital: "graduated from here, clerked there, now I’m a partner at X." But if your goal is to cultivate a book of business or even to elevate your professional reputation, that kind of narrative rarely answers the question that actually matters: Why you? Whether you're pitching to a prospective client, speaking at an industry event, or having coffee with a referral source, how you articulate your professional value matters. Intelle
